Hi guys…I’ve been sitting here thinking, as I wait to start a coaching session and I felt a little disappointed with the fact that my virtual art exhibition launch didn’t do as well as I expected. I did make some sales but not as many as I expected or wanted and I ask myself, is it because I didn’t do enough? or I didn’t have a good strategy? Well my son came up with the strategy as he used this for the launch of his book and he is now widely successful with his sales.
Or is it a case of the product being sold….ART….. isn’t as popular? Not sure. I also feel that maybe I didn’t do enough because I’m not savvy with social media and after his book launch he has been doing a lot of IG feeds and Live IG videos etc and I haven’t. He told me that you have to be in front of people at least 7-8 times before they buy from you and that is so true. You basically have to become known via these mediums before people become comfortable enough to buy from you. That isn’t easy and it takes a lot of work.
You have to put yourself out there as much as possible for people to get used to you, trust you and then they see you as a “friend” and then they buy. The sales I made were from people who know me and know my work…my “friends”, so it’s true….you have to build the trust and then you will get the attention and then the sales. UGH!!! For millennials that’s easy because they do it all the time but for us older folks we aren’t used to putting ourselves out there so publicly. We tend to be very private about ourselves and our lives but this generation shares everything, that’s what they know.
So the reality is you have to be infront there as much as possible but I still feel good that I was able to avoid my discomfort with social media and do what I needed so people can find me. I want the owners of the different pieces to find their piece. It is over but I still need to do more. Will I do it again?….not sure…I guess if I have to maybe, but I am proud that I at least sold 1 piece abroad…YAY!!!!! Hopefully more of those will come.
Guys don’t forget to check me at my youtube channel Gafra Smart Art….even though you may have seen most of the videos already. I hope things are going well with everyone despite the Covid and that no one is ill. See you guys soon. I’m going to start doing some blogs on the psychology of Art. So keep reading.